1. Overview
Kings Odds ("we", "us", "our") operates the website at kingsodds.com. We are committed to protecting the privacy of all visitors to our site. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
By using kingsodds.com, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the site.
2. Data Controller
The data controller for kingsodds.com is Kings Odds. For data protection enquiries, contact us at privacy@kingsodds.com. We aim to respond to all data subject requests within 30 days as required by UK GDPR.
3. Data We Collect
3.1 Data you provide directly
Kings Odds does not require account registration. We do not collect names, email addresses, or personal information through the tips pages. If you contact us by email, we will receive your email address and the content of your message. This data is used solely to respond to your enquiry and is not shared with third parties.
3.2 Data collected automatically
When you visit kingsodds.com, we automatically collect the following technical data:
- IP address — used for security, fraud prevention, and regional traffic analysis. Anonymised after 90 days.
- Browser type and version — used for compatibility monitoring.
- Device type — used to optimise the mobile/desktop experience.
- Pages visited and time spent — used for analytics to understand which content is most useful.
- Referring URL — the page you visited before arriving on kingsodds.com.
This data is collected through our analytics platform (see Section 5). It does not identify you personally unless combined with other information you have provided.
3.3 Cookies
We use cookies and similar tracking technologies. See Section 6 for the full cookies policy.
4. Legal Basis for Processing
We process personal data under the following UK GDPR lawful bases:
- Legitimate interests — analytics, security monitoring, and site performance optimisation. We have conducted a Legitimate Interests Assessment and determined that our interests do not override your fundamental rights.
- Consent — for non-essential cookies and third-party analytics where consent is required. You can withdraw consent at any time via our cookie settings.
- Legal obligation — where we are required to retain or disclose data by law.
5. Analytics
We use web analytics to understand how visitors use kingsodds.com. Our analytics platform collects anonymised, aggregated data about page views, session duration, device types, and traffic sources. We do not use analytics that builds individual user profiles or that enables behavioural advertising.
We configure our analytics to: anonymise IP addresses before storage, disable cross-site tracking, not share data with advertising networks, and respect Do Not Track signals where technically feasible.
Analytics data is retained for 26 months, after which it is automatically deleted.
6. Cookies
6.1 Essential cookies
These cookies are necessary for the site to function and cannot be disabled. They include:
- Theme preference (
ko_theme) — stores your dark/light mode preference. Duration: 1 year. - Session security — used to prevent cross-site request forgery. Duration: session.
6.2 Analytics cookies
With your consent, we set analytics cookies to understand site usage. These cookies do not identify you personally. You can withdraw consent at any time by clearing your cookies or using our cookie preference centre.
6.3 Third-party cookies
When you follow an affiliate link to a bookmaker partner, that bookmaker may set its own cookies on their site. We have no control over those cookies. Please refer to the relevant bookmaker's privacy policy.
We do not allow advertising networks, data brokers, or social media platforms to set tracking cookies on kingsodds.com.
6.4 Managing cookies
You can manage or delete cookies through your browser settings. Disabling essential cookies may affect the functionality of the site. Disabling analytics cookies will not affect your ability to view tips or use any site feature.
7. Affiliate Links and Third Parties
Kings Odds contains links to licensed bookmaker websites through affiliate partnerships. When you click an affiliate link, we may receive a commission if you create and fund an account. We do not share your personal data with bookmakers as part of this process — the affiliate relationship is tracked by a unique URL parameter, not by personal data transfer.
Third-party websites linked from kingsodds.com have their own privacy policies. We are not responsible for the privacy practices of any third-party site.
8. Data Sharing
We do not sell, rent, or trade personal data to third parties. We share data only in the following limited circumstances:
- Service providers — we use third-party services for hosting and analytics. These providers process data only on our instructions and under data processing agreements.
- Legal requirements — we may disclose data if required by law, court order, or to protect the rights, property, or safety of Kings Odds or the public.
- Business transfer — if Kings Odds is acquired or merged with another entity, user data may be transferred as part of that transaction. You will be notified of any such change.
9. Data Retention
- Analytics data: 26 months, then automatically deleted.
- Email correspondence: retained for 3 years from last contact, then deleted.
- Server logs (including IP addresses): 90 days, then anonymised.
- Cookie data: as described in Section 6 per cookie type.
10. Your Rights Under UK GDPR
Under UK GDPR you have the following rights regarding your personal data:
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to request correction of inaccurate or incomplete data.
- Right to erasure — to request deletion of your personal data where there is no legitimate reason to continue processing it.
- Right to restrict processing — to request that we limit how we use your data.
- Right to object — to object to processing based on legitimate interests.
- Right to data portability — to receive your data in a structured, machine-readable format.
- Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at privacy@kingsodds.com. We will respond within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
11. Children's Privacy
Kings Odds is not directed at persons under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided personal data, we will delete it promptly. If you believe a child has submitted personal data to us, please contact privacy@kingsodds.com.
12. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, destruction, or alteration. These include: HTTPS encryption for all data in transit, access controls limiting data access to authorised personnel, and regular security reviews of our hosting infrastructure.
No method of data transmission or storage is 100% secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The date of the most recent update is shown at the top of this page. Continued use of kingsodds.com after a policy update constitutes acceptance of the updated terms. For material changes, we will post a notice on our homepage.